BBC NEWS - how do vaccines work?

PRODUCED AND EDITED

How do vaccines work? Why are they important and what does the phrase ‘herd immunity’ actually mean?

Our brief was to make an explainer video that would answer these questions as well as be a compelling, ‘non-BBC-looking’ watch. I started by rewriting the original script to make it more conversational. We then created a mood board, mapped out each shot in a storyboard and experimented with different visual themes and shot ideas. Once we were happy that our ideas were consistent and clear we booked two days in a studio in Brixton and threw lots of glitter around.

We got over 500k views on Instagram, reaching a younger, female audience as we had wanted.

Voiced by Kat Collins

Directed and filmed by Derrick Evans

Edited by Me

Art Direction - Alice Grenié